Category

Specific Information We Collect

Identifiers.

First and last name, date of birth, driver’s license number, home address, business address, unique personal identifier, online identifier, Internet Protocol address, email address; vehicle identification number (VIN), repair order number, license plate number, signatures; account ID and password.

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, address, telephone number, Social Security Numbers, driver’s license number, education, employment, employment history, credit card number, debit card number, or any other financial information.

Protected classification characteristics under California or federal law.

Age, sex (including gender, gender identity, gender expression), race, national origin, citizenship, and marital status.

Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or other similar network activity.

Browsing history and time, search history, information on a consumer's interaction with a website, application, or advertisement.

Professional or employment-related information

Employee bank account information, benefits and entitlements data, bonus payments, prior work history, professional certifications, Social Security Number, signatures, wage history, academic transcripts, prior disciplinary history, trade union membership, travel history and bookings, driving citations, drug test results, performance ratings, languages spoken, emergency contact information, children’s name, information for background checks.

Inferences drawn from other personal information.

Profile reflecting a person's preferences, behavior, attitudes and social media account information.

Category

The Purpose for Collection

Identifiers.

1. To present, operate or improve the Site and Services, including analysis of Site activity;
2. To inform you about Services and products available from Swiss Krono;
3. To authorize access to our Sites and Services;
4. To validate your identity or verify communications from you;
5. To offer and administer programs;
6. To customize or tailor your experience of the Services;
7. To manage, store and enhance customer data and preferences;
8. To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, prize draws and other offers or promotions, and to deliver pertinent emails;
9. To send you confirmations, updates, security alerts, and support and administrative messages and otherwise facilitate your use of, and our administration and operation of, the Services;
10. For marketing purposes, including but not limited to, facilitating interest-based advertising, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
11. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
12. To respond to and support users regarding their use of the Sites and Services;
13. To process applications for employment that you submit through the Sites;
14. To administer general recordkeeping;
15. To comply with all applicable legal requirements;
16. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our customers.
17. For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose. 

Personal information categories
listed in the California Customer Records statute
(Cal. Civ. Code § 1798.80(e)).

1. To present, operate or improve the Site and Services, including analysis of Site activity;
2. To inform you about Services and products available from Swiss Krono;
3. To authorize access to our Sites and Services;
4. To validate your identity or verify communications from you;
5. To offer and administer programs;
6. To customize or tailor your experience of the Services;
7. To manage, store and enhance customer data and preferences;
8. To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, prize draws and other offers or promotions, and to deliver pertinent emails;
9. To send you confirmations, updates, security alerts, and support and administrative messages and otherwise facilitate your use of, and our administration and operation of, the Services;
10. For marketing purposes, including but not limited to, facilitating interest-based advertising, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
11. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
12. To respond to and support users regarding their use of the Sites and Services;
13. To process applications for employment that you submit through the Sites;
14. To administer general recordkeeping;
15. To comply with all applicable legal requirements;
16. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our customers.
17. For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose. 

Protected classification characteristics under California or federal law.

1. To authorize access to our Sites and Services;
2. To validate your identity or verify communications from you;
3. To offer and administer programs;
4. To administer general recordkeeping;
5. To comply with all applicable legal requirements.

Commercial information.

1. To authorize access to our Sites and Services;
2. To validate your identity or verify communications from you;
3. To offer and administer programs;
4. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
5. To administer general recordkeeping;
6. To comply with all applicable legal requirements;
7. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users.

Internet or other similar network activity.

1. To authorize access to our Sites and Services;
2. To provide you with Services;
3. To offer and administer programs;
4. To administer content, promotion, survey or other Site features;
5. To improve our customer service;
6. To respond to and support users regarding their use of the Sites and Services.

Professional or employment-related information.

1. To comply with all applicable legal requirements

Inferences drawn from other personal information.

1. To present, operate or improve the Site and Services, including     analysis of Site activity;
2. To inform you about Services and products available from Swiss Krono;
3. To authorize access to our Sites and Services;
4. To validate your identity or verify communications from you;
5. To offer and administer programs;
6. To customize or tailor your experience of the Services;
7. To manage, store and enhance guest data and preferences;
8. To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, prize draws and other offers or promotions, and to deliver pertinent emails;
9. For marketing purposes, including but not limited to, facilitating interest-based advertising, creating traveler profiles, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
10. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
11. To respond to and support users regarding their use of the Sites and Services.