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Pure Swissness: New website for the "GRAND SELECTION" flooring collection
The GRAND SELECTION is the flagship flooring collection from the Swiss wood-based materials manufacturer SWISS KRONO. In order to present the premium product online in a fitting manner, a dedicated, customer-centric website has now been launched: https://grandselection.com/en/
The site welcomes the user with the words "A piece of Swiss forest for your home" and format-filling videos. You float over Swiss lakes and rivers, through forests and look out over the sublime mountains of the Alps. The journey continues via close-ups of bark and wood to a floor with an impressive wood look in a harmoniously furnished living room. The homepage works: it awakens the desire for more.
Either you go on a journey of discovery and scroll through the content. If you are looking for specific information, you can find it intuitively via a clearly structured menu. The Collection, Product, Service and About Us sections provide details on the decors, background information on production, tips on installation and maintenance and the company's commitment to sustainability.
In the Floor Simulator, users can experience the effect of the decors in different room situations. It is also possible to upload your own pictures so that the desired floor can be laid in your own rooms, at least virtually.
Even though SWISS KRONO exports more than 80% of its flooring abroad, its ties to Switzerland are evident on almost every subpage. End customers from all over the world now have the opportunity to find out more about the GRAND SELECTION - Made in Switzerland - in six languages.