Philosophy

For more than 50 years, the SWISS KRONO Group has been developing the natural material of wood to produce an industrial mass product with the highest quality and an outstanding value for money. The company develops solutions using natural raw materials for demanding residential and living spaces, which it successfully markets in many countries.

The Group uses resources efficiently: Raw materials are obtained from sustainable forestry. Idle time or break in product are not tolerated. The company stands for the SWISS KRONO Way of Doing Things. This means: The knowledge of the whole Group is shared to increase performance. The company has been setting the standards when it comes to design, look and feel, and quality since the formation of the SWISS KRONO Group in 1966. Customer value is at the heart of what we do: the Group can help customers grow and develop with our solutions and systems.

The range of wood-based materials produced by SWISS KRONO and sold worldwide ranges from decorative products for furnishings and interior design (‘interiors’) to effective OSB boards for wood construction (‘building materials’) to laminate flooring in various specifications (‘flooring’). SWISS KRONO Group customers expect high-quality products. The Group has developed trust over 50 years. The SWISS KRONO Group works reliably and to a top quality. This has made them one of the market leaders within the wood industry.

Approximately 4800 employees reveal their thirst for success every day and drive the SWISS KRONO Group forward through their commitment, passion and ideas. They are proud to be part of a successful company in the wood-based products industry. And the Group is proud of a performance-oriented, motivated, qualified and loyal workforce.

As one of the most successful producers of wood-based materials in the world, the SWISS KRONO Group has continuously improved its competitiveness on international markets. This is due to the foresight of company founder Ernst Kaindl († 2017). He recognised the opportunities for controlled expansion at an early stage and by investing in locations in Eastern and Central Europe, partly before the fall of the Berlin Wall, took appropriate steps.

His daughter Ines Kaindl is the second generation to run the company as Chairperson of the Administrative Board. The values of the family shape the Group.