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  • SWISS KRONO Group at DOMOTEX 2020


09.01.2020 | SWISS KRONO Group

January 2020 – SWISS KRONO Group presents a variety of new décors for better quality of life and a more pleasing and comfortable room environment at this year’s DOMOTEX under the “ATMYSPHERE” motto. With its exclusive designs, SWISS KRONO Group offers its customers the option of individually designing their living spaces such that they are stylish and natural, and present a unique living environment – wholly in harmony with what is natural and sustainable. “We pick up the latest trends in appearance and feel and combine these with technological innovations,” says Georg Mäder, CSMO at SWISS KRONO Group. “This results in a new generation of premium flooring that appeals to consumers all around the globe.”

KRONOTEX Floors for living

The 2020 KRONOTEX collections from Germany present 45 new décors, four new synchronous structures, and a new tile surface. Extremely versatile oak in differing looks from calm, balanced décor images to rough, cracked surfaces remains very much in trend. Elegant appearance with a low proportion of sapwood sets the scene. Combined with authentic structures within a matt-in-matt look, this results in a natural decorative effect. This pleasingly balanced selection of various structures and looks is a fundamental reason why these collections are popular worldwide.

Six new tile designs, of which four are concrete variants, lead a new generation of the MEGA PLUS collection without a milled central joint, but with a circumferential micro-joint.


A total of 32 new décors with newly developed surface structures are available in the various collections offered by the SWISS KRONO Group location in Switzerland. The SWISS NOBLESSE V4 BRILLIANT collection will be launched: It features six impressive décors with a gloss finish for making the most of a room. The 10 mm thick SWISS LIFESTYLE collection has been comprehensively revamped including new synchronous surfaces. The latest décors in the GRAND SELECTION EVOLUTION collection, featuring a specially selected French Oak with deep structures, have a more dominant appearance. The LAKE VIEW long plank collection within the HELVETIC FLOORS range features attractive new synchronous surfaces.

KRONOPOL: Latest PLATINIUM and AURUM generations

KRONOPOL floor coverings offer new formats, synchronous structures, and greater benefit to customers as well as over 40 new décors. More than half of the AURUM laminate flooring options are offered as AQUA ZERO, which are water-resistant products. KRONOPOL has 8 and 10 mm water-resistant décors alongside the 12mm thick AQUA ZERO collection. All new AURUM products feature the AQUA PEARL locking system, which offers protection against liquids for at least 24 hours. Internal tests even show resistance of over three days. In addition, panels in the Premium collection are now available in three different widths: 159 mm, 193 mm and 244 mm. A new length of 2025 mm will also be introduced.

Two chevron designs are the highlights in the PALOMA PLATINIUM collection.

Discussions with clients and architects are sources of inspiration for the new décors. In colour terms, this represents a return to natural oak tones and elegant wood grains that have a less dominant appearance. The technology behind the synchronous surfaces enables us to produce a high-quality product that is incredibly similar to real wood regarding its appearance and feel.



Fabian Kölliker
Head of Marketing

Press Relations

Katja Hallbauer
Corporate Communications