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- SWISS KRONO AG
Group Head Talent & Performance Management SWISS KRONO Group
Sales Export Interiors
12.01.2018 | SWISS KRONO Group
The world’s largest producer of laminate flooring is a goldmine for those looking for personalised home decorations: “Our new decors and surfaces are ideal for flexibly turning individual wishes and living styles into reality,” says Max von Tippelskirch, Chief Strategy and Communications Officer of the SWISS KRONO GROUP. “Thanks to our products, we’re able to perfectly meet people’s wishes for uniqueness.” The SWISS KRONO GROUP also showcased its comprehensive range of healthy laminate floors produced in Germany, Poland, Russia and Switzerland at the world’s leading trade fair for flooring. Here are the highlights:
The KRONOTEX collections from Germany excel with both traditional and striking modern decors, three new embossed-in-register surfaces and an innovative surface structure dubbed Allover Mattblech. The new Mountain Oak decor of the MAMMUT PLUS collection comes in four different colours. In addition, Eiche Rusikal (Oak Rustic) of the ROBUST collection debuted, setting new standards with its pronounced visual and tactile depth and ten plank versions with different grains and colouring. Also new were a chestnut decor and a walnut style, both embossed-in-register with charming hues. The MEGA PLUS collection includes an eye-catching fishbone decor.
The rooms collection now comprises no fewer than 26 decors and has also gained a new format: the panels of the Penthouse collection now measure 10 x 244 x 1380mm, following the trend towards large formats. Three of the decors are equipped with a prominent embossed-in-register structure.
The MY FLOOR also sports new decors with names like Hidraulic Tile, Edison Oak and Arendal. The collections can already be ordered from retailers using the online shop that was recently integrated into the MY FLOOR website.
The Swiss Floors Collection boasts a variety of contrast-rich decors, each of which excels with an effective mix of light and dark hues.
SWISS AQUASTOP 48 h also premiered at the show. Floors bearing this label can be exposed to liquids for up to about 48 hours without staining, warping or otherwise suffering any damage. An extended HELVETIC FLOORS programme was also presented, with five rustic birch decors in the Mountain Home Collection and an entirely new Lake View Collection with six extraordinary decors featuring a trendy mix of colours. All of them boast embossed-in-register surfaces.
The Polish branch of SWISS KRONO displayed various collections under the KRONOPOL floors brand name, including AURUM, PLATINIUM, BLACKPOOL and FERRUM. PLATINIUM alone features more than 20 new designs and structures as well as a sub-collection called TERRA with 8mm-thick panels and abrasion resistance class AC5. The surfaces have an innovative used-look wood structure produced using 3D Stratochrome technology. These laminate floors are exceedingly robust and show virtually no signs of wear even after years of use. SWISS KRONO Poland is also one of the first manufacturers to launch a walnut decor with 3D embossed-in-register structure, which debuted at Domotex. The brand new BLACKPOOL collection comes in 244mm-wide panels.
The product range of the Russian SWISS KRONO subsidiary has been expanded to a total of 40 different decors, including 27 brand new ones available in thicknesses between seven and 12mm. The Galaxy and Eventum collections were also unveiled at Domotex. The Eventum panels sport an attractive large format with a width of 244mm. The highlights also include three new oak decors, called Terra, Sky and Fire, with embossed-in-register surfaces that are lovely to touch and behold.