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- SWISS KRONO AG
Head of Talent and Performance Management SWISS KRONO Group
20.04.2017 | News | SWISS KRONO Group
For three days at the end of March, more than 50,000 professionals traveled to Shanghai to visit DOMOTEX asia/CHINAFLOOR 2017. Around 1,300 exhibitors from more than 40 countries displayed their new flooring products across 140,000 m2, among them the SWISS KRONO GROUP.
After presenting ourselves and our products at SURFACES in the USA in January 2017, we moved east to Shanghai in China from 21 to 23 March. DOMOTEX asia/CHINAFLOOR takes place here every year – it is the leading Asia-Pacific trade fair for floorings and the second largest of its kind in the world.
Demand for laminate flooring from Europe is still increasing in Asia, which is why the new SWISS KRONO laminate collections were a must for this trade fair. With selected designs from SWISS KRONO locations in the USA, Germany, Switzerland and Poland, we demonstrated our expertise in decor and material development. European products and brands are highly regarded in China because they are associated with good quality and clean manufacturing methods. Environmental and sustainability policies, in terms of production as well as the products themselves, are one of the decisive factors for this.
The Asian trade fair visitors were enthusiastic about the authentic wooden decors and the naturalistic surfaces, which are partly furnished with synchronized embossing. In China, laminate flooring is usually purchased as part of a more comprehensive interior design, i.e. together with wallpapers, lamps and furniture. This means that it is not usually possible to identify explicit color trends in laminate flooring, as is the case in Europe with gray tones, for example. It is noticeable, however, that imitations of red-toned tropical woods such as jatoba or mahogany are very popular, particularly in the new, emerging urban regions. Customers who live in the more advanced and modern cities such as Beijing, Shanghai or Hong Kong are more likely to follow European decor trends. Decors with rich brown tones and reddish nuances are particularly popular. Nearly all new developments in Asia are requested with four-sided chamfers.
It is not only Asians who attend DOMOTEX asia/CHINAFLOOR, however. Other visitors include professionals from North and South America, Europe and South Africa. As a result, the trade fair is continuing to develop into an international platform that is gaining significance far beyond the Asia-Pacific region. We would like to thank all of the visitors to our trade fair stand for the many exciting conversations, which let us look positively to the future and look forward to the next DOMOTEX asia/CHINAFLOOR.
SWISS KRONO trade fair stand at DOMOTEX asia/CHINAFLOOR in Shanghai 2017
A keen interest in SWISS KRONO laminate flooring at DOMOTEX asia/CHINAFLOOR 2017
Product presentation at the SWISS KRONO trade fair stand