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Head of Talent and Performance Management SWISS KRONO Group
13.04.2018 | News | SWISS KRONO USA
[Chicago] Domotex USA announced SWISS KRONO Group will showcase its latest flooring innovations from four of its production facilities at Domotex USA from Feb. 28 to March 2, 2019 at the Georgia World Congress Center in Atlanta, Ga. The company will display its Kronoswiss collection manufactured in Switzerland, Kronotex collection manufactured in Germany, Kronopol collection manufactured in Poland and SWISS KRONO LLC collection manufactured in Barnwell, S.C.
"We decided that we had to exhibit at Domotex USA because this is where the world’s flooring industry will gather in February next year. This new trade show is a very important platform for SWISS KRONO Group to reach current and potential customers and is an important tool within our company’s marketing mix," said Fabian Kölliker, head of group marketing at SWISS KRONO Group. "We understand the importance of the Domotex global brand and have consistently attended the Domotex trade show in Hannover for more than 20 years and the Domotex asia/Chinafloor trade show in Shanghai," added Kölliker.
During the Domotex USA trade show, Kronoswiss floors collection will showcase a variety of contrast-rich decors with a mix of light and dark hues, Domotex reported. The Swiss division will demonstrate its Swiss Aquastop 48 h/72 h that launched at Domotex 2018 in Hannover. According to event planners, floors bearing this label can be exposed to liquids for up to 48 hours and respectively 72 hours in the case of the 14mm Grand Selection Origin without staining, warping or otherwise suffering any damage. The company’s Kronotex collections from Germany will showcase traditional and striking modern decors, three new embossed-in-register surfaces and an innovative surface structure dubbed Allover Mattblech at Domotex USA. The company’s Kronopol laminate floors manufactured in Poland are exceedingly robust and durable flooring products. Kronopol is also one of the first manufacturers to launch a walnut decor with 3D embossed-in-register structure, which debuted at Domotex 2018 and will be on display in Atlanta.
"We look forward to supporting SWISS KRONO Group’s exhibition and launch of new products at the show in Atlanta and are thrilled that the company will be joining our Domotex USA advisory board," said Raymond L. Bianchi, vice president of events and Business Development at Hannover Fairs USA (HFUSA), Domotex USA’s organizer and manager.