SWISS KRONO AG moves mountains
18.04.2018 | News | SWISS KRONO Group
SWISS KRONO at the Fuorisalone in Mailand
SWISS KRONO AG was this year back at Fuorisalone in Milan, one of the most coveted gatherings of the global design and furniture industry. Once again, the company has been at the forefront with a multifaceted project, combining the showcasing of a highly innovative material, SWISSCDF, and the brand new textures CamuStyleTX and CamuStyleZX.
The Milanese have seen a new skyline for a few days, as a Swiss mountain has risen up downtown. Under the patronage of the City of Milan, SWISS KRONO AG was one of the exhibiting companies during the Brera Design Week. This year, Michela Muntean, Sales Director for Italy, also decided to join the initiative promoted by the Swiss Consulate General that collects, in its Swiss Design Map Area, the most notable Swiss companies in Fuorisalone. SWISS KRONO AG decided to take part with an ambitious project in collaboration with a prestigious name: the eclectic Architect Fabio Rotella. Michela Muntean, whose brainchild T-REX appeared last year in the Garibaldi district, this year has selected Milan-based Studio Rotella to interpret the event's theme using SWISS KRONO AG products.
SWISS KRONO AG presents INSIDE (piazza XXV Aprile - Brera Design District). INSIDE is an art installation that portrays the constant relationship between nature, people and all living things, contextualized in the new millennium. Fabio Rotella describes the creative process that led to the selection of the mountain for the art installation:
"A mountain in the city, a visual short-circuit made of sections that build up the jagged image of a mountain, the Matterhorn, revealed through its own shape. The decomposed image of the mountain intersects with the skyline of the city."
Entirely made of SWISSCDF, a fully eco-compatible material, the installation invites everybody to reflect on the relationship between industrial production and environmental protection, a key issue for the ethos of the Swiss company. The SWISSCDF panels will be embellished by the new CamuStyleTX finishing, with its texture inspired to classical construction and interior design materials, and CamuStyleZX, inspired to one of the most powerful elements in nature: the thunderbolt.
INSIDE, an installation for the city, is a structural element that invades the square edgesand urges everybody to think about safe-guarding our planet.
This year the Salone del Mobile hosts both Eurocucine and the International Bathroom Exhibition. Many leading brands have chosen SWISS KRONO AG products and will be proudly showing them on their exhibition stands and in their showrooms.